ActiveCampaign vs. HubSpot Marketing Hub: Which is Best?

ActiveCampaign vs. HubSpot Marketing Hub: Which is Best?

ActiveCampaign vs. HubSpot Marketing Hub Best Overall: HubSpot Marketing Hub

In our comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub is the best option with a higher overall TopAdvisor Score. TopAdvisor Score uses a combination of feature and pricing comparison data, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
TA Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
HubSpot Marketing Hub Quick Info
TA Score:
8.4
Pricing Score:
7.6
Feature Score:
7.8
Usability Score:
7.6
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing
Lite
$29
per month
Plus
$49
per month
Professional
$149
per month
Enterprise
Contact Us
HubSpot Marketing Hub Pricing
Free Tools
Free
per month
Starter
$18
per month
Professional
$800
per month
Enterprise
$3600
per month

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
HubSpot Marketing Hub Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Alternatives

ActiveCampaign Alternatives
8.7
8.5
HubSpot Marketing Hub Alternatives
8.7
8.5
Add to Compare

Add suggested to comparison

ActiveCampaign vs. HubSpot Marketing Hub: Detailed Comparison

ActiveCampaign vs. HubSpot Marketing Hub Best Features & Functionality: HubSpot Marketing Hub

ActiveCampaign vs. HubSpot Marketing Hub both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Campaign Management, Drag-and-Drop Builders/Designers, Supported Channels, Customizable Items, Content Management, Systems/Administrative, Cybersecurity Features, Integration Options, Third-Party Integrations, Governance, Risk, & Compliance (GRC), After-Sales Service. In our feature comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. HubSpot Marketing Hub Best Pricing: HubSpot Marketing Hub

In our pricing comparison of ActiveCampaign vs. HubSpot Marketing Hub, HubSpot Marketing Hub's pricing starts at Free/month and is more affordable compared to HubSpot Marketing Hub's starting cost of Free/month.

ActiveCampaign vs. HubSpot Marketing Hub Best Usability: HubSpot Marketing Hub

Our comparison of ActiveCampaign vs. HubSpot Marketing Hub shows that HubSpot Marketing Hub scores higher in usability for learning curve, setup & support. ActiveCampaign scores higher in ease of use, meets requirements, quality of support, ease of admin, but HubSpot Marketing Hub has the best scores overall for system usability.

The right software for your business

Get your personalized recommendations now.