ActiveCampaign vs. Marketo Engage: Which is Best?

ActiveCampaign vs. Marketo Engage: Which is Best?

ActiveCampaign vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage is the best option with a higher overall TopAdvisor Score. TopAdvisor Score uses a combination of feature and pricing comparison data, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

ActiveCampaign Quick Info
TA Score:
8.0
Pricing Score:
7.4
Feature Score:
7.5
Usability Score:
7.5
Company Size:All Sizes
Platforms:
Marketo Engage Quick Info
TA Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:

Pricing

ActiveCampaign Pricing
Lite
$29
per month
Plus
$49
per month
Professional
$149
per month
Enterprise
Contact Us
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

ActiveCampaign Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics
Marketo Engage Features
  • Customer Lifecycle Management
  • Subscription Management
  • Discount/Promotion Management
  • Virtual Event Planning
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Behavioral Analytics

Alternatives

ActiveCampaign Alternatives
8.7
8.5
Marketo Engage Alternatives
8.7
8.5
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ActiveCampaign vs. Marketo Engage: Detailed Comparison

ActiveCampaign vs. Marketo Engage Best Features & Functionality: Marketo Engage

ActiveCampaign vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Lead Management, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits, Campaign Types. In our feature comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than ActiveCampaign.

ActiveCampaign vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of ActiveCampaign vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

ActiveCampaign vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of ActiveCampaign vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of use, learning curve, ease of admin. ActiveCampaign scores higher in meets requirements, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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