Marketo Engage vs. Salesforce Pardot: Which is Best?

Marketo Engage vs. Salesforce Pardot: Which is Best?

Marketo Engage vs. Salesforce Pardot Best Overall: Marketo Engage

In our comparison of Marketo Engage vs. Salesforce Pardot, Marketo Engage is the best option with a higher overall TopAdvisor Score. TopAdvisor Score uses a combination of feature and pricing comparison data, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Marketo Engage Quick Info
TA Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:
Salesforce Pardot Quick Info
TA Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Marketo Engage Pricing
Price Range
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* Vendor does not share prices.

Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Marketo Engage Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Landing Pages
  • Workspace
  • Custom Fields
  • Custom Objects
Salesforce Pardot Features
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning
  • ROI Reports
  • Forecasting
  • Campaign Monitoring
  • Engagement Analytics
  • Lead Scoring
  • Campaign Builder
  • Chat/IM
  • Email
  • Landing Pages
  • Workspace
  • Custom Fields
  • Custom Objects

Alternatives

Marketo Engage Alternatives
8.7
8.5
Salesforce Pardot Alternatives
8.7
8.5
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Marketo Engage vs. Salesforce Pardot: Detailed Comparison

Marketo Engage vs. Salesforce Pardot Best Features & Functionality: Marketo Engage

Marketo Engage vs. Salesforce Pardot both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Marketo Engage vs. Salesforce Pardot, Marketo Engage offers more of the most popular features and tools than Salesforce Pardot.

Marketo Engage vs. Salesforce Pardot Best Pricing: Salesforce Pardot

In our pricing comparison of Marketo Engage vs. Salesforce Pardot, Salesforce Pardot's pricing starts at $1250/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Marketo Engage vs. Salesforce Pardot Best Usability: Marketo Engage

Our comparison of Marketo Engage vs. Salesforce Pardot shows that Marketo Engage scores higher in usability for ease of use, ease of admin. Salesforce Pardot scores higher in meets requirements, learning curve, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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