Watson Campaign Automation
Watson Campaign Automation
TA Score
8.3

Watson Campaign Automation Overview

What is Watson Campaign Automation?

Watson Campaign Automation, while offering a comprehensive suite of marketing automation functionalities, stands out owing to its AI-powered assistant. Take advantage of predictive analytics to understand key customer trends, so your campaign can be personalized to target the right audiences at the right time.  

Through omnichannel marketing, reach your customers on the platforms of their choice – and give them the liberty to engage via social sharing. Bespoke marketing campaigns also ensure that your customers are being approached with the right messaging, and one that is truly relevant for them. 


Company:IBM
Platforms:

Watson Campaign Automation Pricing


IBM Watson Campaign Automation
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Watson Campaign Automation Pricing Details

Watson Campaign Automation Key Features


Customer Management

  • Customer Profiling
  • Customer Lifecycle Management
  • Subscription Management
  • Brand Management

Event Management

  • Virtual Event Planning

Reporting & Analytics

  • Keyword Tracking
  • Sales Analytics
  • Marketing Analytics
  • Social Analytics
  • ROI Reports
  • Forecasting
  • A/B Testing
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Authentication Reports
  • Behavioral Analytics
  • Engagement Analytics
  • Lead Scoring
  • Order/Delivery Tracking
Watson Campaign Automation Features Details

Watson Campaign Automation TopAdvisor Score

8.3
What is this?

The Average TopAdvisor score for the Marketing Automation category is 8

Watson Campaign Automation Editors Score

  • Ease of Use
    8.1
  • Meets Requirements
    8.4
  • Learning Curve
    7.7
  • Setup & Support
    7.2
  • Quality of Support
    8
  • Ease of Admin
    8

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