Act-On vs. Marketo Engage: Which is Best? - TopAdvisor

Act-On vs. Marketo Engage: Which is Best?

Act-On vs. Marketo Engage Best Overall: Marketo Engage

In our comparison of Act-On vs. Marketo Engage, Marketo Engage is the best option with a higher overall TopAdvisor Score. TopAdvisor Score uses a combination of feature and pricing comparison data, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
TA Score:
8.6
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Marketo Engage Quick Info
TA Score:
9.0
Pricing Score:
8.3
Feature Score:
8.3
Usability Score:
8.2
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Marketo Engage Pricing
Price Range
Contact Us

* Vendor does not share prices.

Features

Act-On Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning
Marketo Engage Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Up-Sell/Cross-Sell Management
  • Virtual Event Planning

Alternatives

Act-On Alternatives
8.7
8.5
Marketo Engage Alternatives
8.7
8.5
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Act-On vs. Marketo Engage: Detailed Comparison

Act-On vs. Marketo Engage Best Features & Functionality: Marketo Engage

Act-On vs. Marketo Engage both offer a strong set of features and functionality including Customer Management, Event Management, Reporting & Analytics, Supported Channels, User Calls-to-Action, Collaboration Tools, Customizable Items, Data Management, Systems/Administrative, Identity and Access Management (IAM), Integration Options, Limits. In our feature comparison of Act-On vs. Marketo Engage, Marketo Engage offers more of the most popular features and tools than Act-On.

Act-On vs. Marketo Engage Best Pricing: Marketo Engage

In our pricing comparison of Act-On vs. Marketo Engage, Marketo Engage's pricing starts at N/A/month and is more affordable compared to Marketo Engage's starting cost of N/A/month.

Act-On vs. Marketo Engage Best Usability: Marketo Engage

Our comparison of Act-On vs. Marketo Engage shows that Marketo Engage scores higher in usability for ease of admin. Act-On scores higher in ease of use, meets requirements, learning curve, setup & support, quality of support, but Marketo Engage has the best scores overall for system usability.

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