Act-On vs. Salesforce Pardot: Which is Best? - TopAdvisor

Act-On vs. Salesforce Pardot: Which is Best?

Act-On vs. Salesforce Pardot Best Overall: Act-On

In our comparison of Act-On vs. Salesforce Pardot, Act-On is the best option with a higher overall TopAdvisor Score. TopAdvisor Score uses a combination of feature and pricing comparison data, and editorial reviews to score software vendors on a scale of 1-10.

Quick Info

Act-On Quick Info
TA Score:
8.6
Pricing Score:
7.7
Feature Score:
7.8
Usability Score:
8.0
Company Size:Small Business, Mid Market
Platforms:
Salesforce Pardot Quick Info
TA Score:
8.3
Pricing Score:
7.8
Feature Score:
7.6
Usability Score:
7.8
Company Size:All Sizes
Platforms:

Pricing

Act-On Pricing
Professional
$1100
per month
Enterprise
Contact Us
Salesforce Pardot Pricing
Growth
$1250
per month
Plus
$2500
per month
Advanced
$4000
per month
Premium
$15000
per month

Features

Act-On Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Subscription Management
  • Discount/Promotion Management
Salesforce Pardot Features
  • Keyword Tracking
  • Marketing Analytics
  • Social Analytics
  • Forecasting
  • Web Analytics
  • Revenue Reports
  • Dashboard
  • Email Reports
  • Campaign Monitoring
  • Lead and Opportunity Tracking
  • Data Analytics
  • Lead Scoring
  • Account Management
  • Subscription Management
  • Discount/Promotion Management

Alternatives

Act-On Alternatives
8.7
8.5
Salesforce Pardot Alternatives
8.7
8.5
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Act-On vs. Salesforce Pardot: Detailed Comparison

Act-On vs. Salesforce Pardot Best Features & Functionality: Act-On

Act-On vs. Salesforce Pardot both offer a strong set of features and functionality including Reporting & Analytics, Supported Channels, Customizable Items, Integration Options. In our feature comparison of Act-On vs. Salesforce Pardot, Act-On offers more of the most popular features and tools than Salesforce Pardot.

Act-On vs. Salesforce Pardot Best Pricing: Act-On

In our pricing comparison of Act-On vs. Salesforce Pardot, Act-On's pricing starts at $1100/month and is more affordable compared to Salesforce Pardot's starting cost of $1250/month.

Act-On vs. Salesforce Pardot Best Usability: Act-On

Our comparison of Act-On vs. Salesforce Pardot shows that Act-On scores higher in usability for ease of use, quality of support, ease of admin. Salesforce Pardot scores higher in meets requirements, learning curve, setup & support, but Act-On has the best scores overall for system usability.

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