DemandTools Overview

DemandTools by Validity is an all-in-one data cleansing tool that's built especially for marketing teams. With advanced matching rules and custom logic, teams now have the ability to clean, standardize, and deduplicate records from common data sources such as .xlsx and .csv, along with CRM integrations such as Salesforce and Dynamics 365.

Through its cleansing and merging capabilities, DemandTools empowers marketers to build accurate customer profiles and segments, while individually scoring leads for optimal campaign performance.

Key features offered by DemandTools include:

• Bulk data cleansing and standardization without the need to export data,
• Seamless integration with Salesforce and Dynamics 365, to maintain data quality within the CRM,
• In-built email verification from BriteVerify, a proprietary tool from Validity,
• Data quality monitoring, to help identify which areas need focus for cleansing and deduplication,
• Real-time usage alerts and historical tracking.