ZoomInfo Operations Overview

ZoomInfo Operations (formerly RingLead) is ZoomInfo's very own data cleansing and standardization solution, covering all data transformation requirements for RevOps teams. In addition to its holistic data cleansing and data enrichment capabilities, ZoomInfo Operations (thanks to its core offering as a lead database service provider), also facilities automatic lead routing and delivers buying signals to sales teams, following data transformation and profiling.

Key features of ZoomInfo Operations include:

• Cleaning, standardizing and merging duplicate data, along with continuous monitoring and updates,
• Multi-vendor enrichment, which enables automatically appending values to lead profiles,
• Automated lead routing and lead-to-account matching, based on conditional logic,
• AI-powered predictive lead scoring that utilizes 300+ data attributes, to help identify high-potential leads,
• Integrations with leading cloud partners such as AWS, Google Cloud and Databricks for seamless data management.