The ROI of Marketing Automation

Pardot eBook

According to Gleanster, CMOs at top-performing companies said that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%).

The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.

The eBook covers:

• Top two techniques for accelerating your sales funnel
• How marketing automation can help improve marketing and sales alignment
• How your close rates will be (positively!) impacted by an automation tool
• How marketing automation provide increased perfomance insight