Using CRM Creatively

For many, CRM's name explains its full function -- managing customer relationships. But we beg to differ. Our CRM expert offers a different perspective on your current or future CRM system. Practically any industry or activity can benefit from a CRM solution provided it is implemented with imagination and dedication. We'll give you some real-world examples of how CRM solutions have been applied to a particular business in creative ways, paying for itself many times over for the companies that do it. In addition, we'll provide you with useful information regarding CRM usage, including:

• The cost of face-to-face calls (and how CRM can help reduce costs)
• Customer Insight (CI), Customer Dynamics (CD), and other key terms
• And much more!

Perhaps reading this paper will inspire you to begin generating more value with your CRM solution. Find out today!