Built for the B2B sector, Pardot consolidates sales and marketing by closing the loop between quality lead generation and marketing automation. Attract leads via numerous personalized touchpoints, which can include everything from basic email to custom landing pages.
While high-potential leads can be nurtured with trigger-based activity, colder leads can also be nurtured for proactive sales efforts. Measure ROI through comprehensive reporting and analytics tools, so that your sales funnel remains lucrative.
The Average TopAdvisor score for the Marketing Automation category is 8
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